'Getting Good' on the MediaStorm Blog

I've written a short essay for the MediaStorm blog on how to get good. Here's the essence:

People tell me they want to produce work like MediaStorm. You can. Yes, we are fortunate to work with many incredibly talented photographers. But the storytelling techniques we use in our work are not revolutionary. They're the same techniques described by Aristotle in his Poetics, 2000 years ago. What's different is that we work our stories. We watch and re-watch literally dozens of times, replacing soundbites, removing the inauthentic, rearranging, restructuring, often for weeks at a time. Sometimes it feels endless but in the end, it works.

And it can for you, too.

Read the rest of the article here.